A social media influencer warned Facebook users should beware of a silent, user data-tracking feature in the app.
Mauricio Modestin Jr., who is also known as skillsoverpolitic, exposed an “Off-Facebook activity” feature that automatically shares information with the social media giant unless individuals turn it off.
“Facebook is tracking every app that you visit,” Modestin Jr. said in a video shared on TikTok. “If you do online banking, they are tracking when you click on your banking online app through your phone.”
Exactly when the video was posted is unclear. The internet company launched the feature one year prior, and the Wall Street Journal previously reported it on Jan. 29, 2020.
Facebook claims the data is used to “personalize your experience, such as showing you relevant ads.” Users can turn the feature off in the Facebook information and Off-Facebook activity settings menu (clear history). Users can also view what information Facebook has collected so far.
However, some data might still be shared even after disabling the feature.
“The information you disconnect will no longer be connected to your account,” Facebook said on its website. “This data can still be used without being linked to an individual user to allow us to let businesses know how their website, app or ads are performing.”
The company claims sensitive data like “health and financial information, your date of birth and passwords” will not be compromised. Third-party businesses that violate the policy could face heavy fines.
“We do not sell your information to anyone,” Facebook claimed on its website.